Why Partner With Us
A Financing Partner That Works
Like You Do
Sunrise Financial was built by industry veterans who understand real-world installation challenges — long sales cycles, cancellations, credit barriers, and shifting market conditions.
We don’t just approve projects. We help you grow sustainably.
Why Partner With Us
A Financing Partner That Works Like You Do
Sunrise Financial was built by industry veterans who understand real-world installation challenges — long sales cycles, cancellations, credit barriers, and shifting market conditions.
We don’t just approve projects. We help you grow sustainably.
What Sets Sunrise Apart
Expanded Approvals
Our approval model prioritizes real, measurable energy savings over rigid credit metrics. If solar lowers the homeowner’s monthly energy costs, they qualify. This approach responsibly expands approvals while maintaining strong underwriting discipline — unlocking access without sacrificing stability.
Higher Close Rates
Guaranteed first-year savings and predictable long-term pricing give homeowners immediate clarity and confidence. When the value is easy to understand, decisions happen faster — leading to smoother sales cycles and higher close rates for your team.
Fewer Cancellations
Transparent expectations, simple messaging, and full-service lease coverage reduce uncertainty and buyer’s remorse. Homeowners know exactly what they’re getting, and installers experience fewer post-contract drop-offs and delays.
Long-Term Stability
Our lease platform is designed for consistency through 2030 and beyond. With stable economics and policy-aware structuring, Sunrise helps protect your pipeline from short-term market swings and regulatory volatility — so you can plan, grow, and scale with confidence.
A Financing Partner Built for Real-World Solar
Sunrise Financial was created by industry veterans who understand the realities solar installers face every day — long sales cycles, customer hesitation, shifting incentive structures, and constant margin pressure. We’ve been in the field, worked through changing markets, and seen firsthand where traditional financing models fall short.
That’s why Sunrise was designed differently.
We believe financing should enable growth, not restrict it. It should simplify the sales process, expand access, and create confidence — for both installers and homeowners. Our platform removes unnecessary barriers that slow deals down, while maintaining disciplined underwriting standards that support long-term stability.
By focusing on savings-backed approvals, we help installers reach customers who have historically been excluded from solar — without increasing risk, complexity, or operational burden. The result is a financing experience that aligns with how solar actually works in the real world.
What Makes Sunrise Different
Sunrise Financial isn’t a short-term fix or a transactional lender.
We’re a financing partner built for installers who want to grow responsibly, serve more communities, and build lasting businesses in a changing solar landscape.
Highlights
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Guaranteed first-year savings
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Long-term pricing stability through 2030
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Full service and maintenance coverage
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Reduced post-install friction and callbacks
Let’s Grow Together
Whether you’re expanding into new markets or looking for a more reliable financing partner, Sunrise Financial is here to support your growth — today and long-term.